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2010.05.21

Waterproof receives the Swedish Grand Award of Design 2010

The jury's verdict reads:
”With one foot in the water and the other in the office, Waterproof has succeeded in creating an industry ”top-of-the-line-product”. Key words when creating the W1 wetsuit were organic, technical, floating lines and surface structure. The inspiration came from the sports, automotive and footwear industries. The result is a fantastically crafted product that makes both diving pros as well as land-lovers take an extra deep breath." 
  
The Grand Award of Design highlights business successes that utilise integrated and consistent design. It is awarded to a Swedish company annually by Teknikföretagen, the Association of Swedish Engineering Industries in association with The Swedish Industrial Design Foundation, and The Swedish Society of Crafts and Design. The jury assesses the commercial success based on innovation, product significance, product customization, effectiveness, ergonomics and eco-requirements.